Pairi Daiza talks in London about the launch of Edenya

Pairi Daiza opened Edenya, the largest indoor tropical garden in the world. Launching an investment of that magnitude requires more than a good opening. You have to be visible at the moment people are orienting themselves, and nowadays that moment is...

Search is changing rapidly. Is your strategy doing the same?

Almost 6 out of 10 Google searches nowadays end without anyone clicking on a link. AI Mode, zero-click search, and TikTok as a search engine are changing the playing field for the entire tourism and recreation industry. Red Online Marketing investigated this in the...

French privacy rules force leisure companies to adapt email tracking.

Leisure businesses that send newsletters and automated campaigns to recipients in France must reassess their use of tracking pixels. Since July 14, 2026, stricter conditions apply to the measurement of individual email opens, with implications for sign-up forms, databases, and marketing automation.

Developments within Google and the travel and leisure industry

On May 20, 2026, Google Marketing Live 2026 took place, the annual event where Google presents its major plans for advertising and digital commerce. For the travel and leisure industry, this edition was a real turning point. Gemini, Google's AI,...

Getting started with GEO: how to become visible in AI responses

The way we search is changing. Google's SERP now features AI Overviews, AI Mode has been launched, and traditional blue links are moving down. At the same time, more and more people are directing their questions to LLMs like ChatGPT, Perplexity, and Gemini, which...

Case: From memories to repeat bookings through the use of an anniversary campaign

In the travel and recreation industry, we (editor: Red Online Marketing) see it often: guests or visitors book a fantastic vacation or day trip, only to disappear from view. Yet, this group is precisely the most likely to rebook...

6 trends for day attractions in 2026

Day recreation is constantly evolving. This sector is also fully responding to social and technological trends. At Red Online Marketing, Joyce Dijkstra, a marketer with a special passion for day attractions, explains these trends.

Influencer marketing in leisure & travel: from niche to mainstream

Influencer marketing. Once a playground for hip vloggers and creators with a good camera, it's now an established marketing strategy that no industry can ignore. We're also seeing a huge shift in leisure and travel. While influencers in our industry...

How to boost your off-season with Google Ads

For hotels, holiday parks, and other businesses with seasonal demand, the annual quieter season is all too familiar. You're probably already using Google Ads to attract customers, but are you really getting the most out of it? What if your Google Ads...

AI and the future of holiday bookings

Artificial Intelligence (AI) is revolutionizing the way consumers search for information and book vacations. The provider's website, including its Property Management System (PMS), still plays a central role in this. Online marketing via...

Google AI Mode launched in the Netherlands

The arrival of Google AI Mode in the Netherlands marks a major step in the evolution of online search. While Google previously launched AI Overviews (See also Red Online's blog about AI overviews), AI Mode introduces a completely new way of...

Webinar on personalized Christmas campaign

In this webinar on October 9th, you'll discover how Manon Leurs (Wander Journeys) and Nicky Duin (De Kennemer Duincampings) collaborated to create a smart, automated Christmas campaign that resonated with guests and resulted in a 126% higher click-through rate (CTR) than...

Pairi Daiza talks in London about the launch of Edenya

Search is changing rapidly. Is your strategy doing the same?

French privacy rules force leisure companies to adapt email tracking.

Developments within Google and the travel and leisure industry

Getting started with GEO: how to become visible in AI responses

Case: From memories to repeat bookings through the use of an anniversary campaign

6 trends for day attractions in 2026

Influencer marketing in leisure & travel: from niche to mainstream

How to boost your off-season with Google Ads

AI and the future of holiday bookings

Google AI Mode launched in the Netherlands

Webinar on personalized Christmas campaign

Insight

Sustainable tourism development places the destination at the center.

Playgrounds offer (much) more than just attraction value.

Gaining more control over rentals is becoming more important: 'The recreation entrepreneur must remain in the wheel'

The guest pays more, the hotel receives less.

BUAS: 'Creative thinking lacking in Amsterdam tourism approach'

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View the program of the Reizen naar Morgen conference

IAAPA Expo Europe grows to record floor with over 870 suppliers

Bring in the marketing department that your campsite actually can't afford.

VR snorkeling concept adds new experience

Webinar: Practically responding to trends and developments in the recreation sector

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Online Marketing in the AI Era

IAAPA Expo Europe

VIEWW – Dutch glamping event

Sustainable business small-scale accommodation

EAZA Annual Conference 2026 (Zoos)

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