Webinar on personalized Christmas campaign

In this webinar on October 9th, you'll discover how Manon Leurs (Wander Journeys) and Nicky Duin (De Kennemer Duincampings) collaborated to create a smart, automated Christmas campaign that resonated with guests and resulted in a 126% higher click-through rate (CTR) than...

“Agentic Checkout” will significantly change our purchasing behavior in the future.

With "AI Mode," and especially with the new Agentic Checkout, Google is introducing a radically simpler and almost automatic way to shop online. While currently focused on fashion and consumer goods, the ideas are easily applicable to the tourism industry...

Ten lessons from the BrightonSEO conference

On April 10th and 11th 2025, the SEO team of Red Online Marketing attended the leading BrightonSEO conference for the first time. The main new topics were of course AI and social search, but there were also many sessions on technical SEO...

Should I run brand name ads or not?

Paying for people to search for your company name… should you do it or not? You no longer have to convince the searcher to book or order with you, or do you? And are there pirates on the coast who...

Tips for online marketing towards the seasonal opening of day attractions

Many day attractions with a winter closure open their gates again in April for the new season. Red Online Marketing inventoried the innovations that are then presented in various European countries. Not only new attractions, but also upgrades of existing facilities...

Red Online knowledge sessions at the Travel and Tech conference – also for the leisure sector

The Travel Trade Days (formerly Vakantiebeurs Vakdag), on 8 and 9 January 2025, seems to be increasingly focused on the travel industry. However, there are still interesting topics that are also important for the domestic recreation sector. As every...

6 trends for day attractions in 2025

The attractions industry continues to evolve rapidly. Red Online Marketing has identified a number of interesting trends for 2025 in this rapidly evolving industry. These include a greater focus on edutainment, strong influences from...

10 Interesting Learnings from IAAPA Expo Europe 2024

From 23 to 27 September, the Amsterdam RAI was all about the IAAPA Expo Europe, the largest theme park fair in Europe, and we were there! Red ONline MArketing had a stand on the exhibition floor. In addition, the employees during...

Pairi Daiza Animal Park (Be) attracts record number of Dutch visitors

More and more Dutch people are discovering Pairi Daiza, a unique day out in the heart of Wallonia. The award-winning zoo, which has already been voted 'Best Zoo in Europe' five times, is seeing the number of Dutch visitors increase dramatically this season from...

Halloween Marketing: 5 Online Tips for Your Event

Halloween is one of the most important periods in the attraction industry. Thousands of horrors are brought out of the closet every year to scare people in October and early November. Originally this holiday comes from America, but through many films...

The Transformation Economy in leisure

People today are no longer just looking for experiences. People are looking for experiences where they can not only have fun, but also transform themselves. In the travel and recreation industry we must respond to this, otherwise we will fall...

Attention marketers: have you installed Google Consent Mode v2 yet?

To continue to comply with privacy legislation, you must have Consent Mode V6 installed in Google Ads before March 2. If you do not do this, you will no longer be able to advertise optimally. In addition, for the first time, Google will also...

Webinar on personalized Christmas campaign

“Agentic Checkout” will significantly change our purchasing behavior in the future.

Ten lessons from the BrightonSEO conference

Should I run brand name ads or not?

Tips for online marketing towards the seasonal opening of day attractions

Red Online knowledge sessions at the Travel and Tech conference – also for the leisure sector

6 trends for day attractions in 2025

10 Interesting Learnings from IAAPA Expo Europe 2024

Pairi Daiza Animal Park (Be) attracts record number of Dutch visitors

Halloween Marketing: 5 Online Tips for Your Event

The Transformation Economy in leisure

Attention marketers: have you installed Google Consent Mode v2 yet?

Insight

Active seniors call for a new perspective on work and leisure.

Booking Experts: summer holiday accommodation only really picked up in July

More revenue from your holiday park starts with RevPAR

Why every form of overnight recreation deserves space

Sparkx brings a hybrid concept of sports and entertainment to the Dutch market.

Knowledge partners

Product news

Social relevance and enjoyment keep the (expensive) swimming pool sector stable.

Ginder responds to market developments with a new organizational structure and revamped website.

SETT 2026 deploys drones and humanoid robots for camping practices

MICHELIN stars and regional gastronomy mark the opening day of BBB Maastricht

Swimming pool industry prepares for trade day in Houten

Weekly (free) newsletter

Events

Events

Country Leisure and Tourism Show

Horeca Expo Flanders

IAAPA Expo Orlando

Recreation Trade Fair Hardenberg

Festival

recent comments

Links

Follow us