Active seniors call for a new perspective on work and leisure.

October 7, 2026
by ZilverWerkt
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The Netherlands is aging, but the societal role of the elderly is changing at least as significantly as their numbers. A growing group continues to work after retirement age and combines this with hobbies, family visits, and holidays. As a result, seniors are simultaneously an important guest group for recreation businesses...

Booking Experts: summer holiday accommodation only really picked up in July

After a subdued first half of the year, the summer holidays finally picked up in July. Holiday parks, in particular, benefited from a wave of last-minute bookings. The German market also recovered. At the same time, Booking Experts observes a growing group of consumers who book very early:...

More revenue from your holiday park starts with RevPAR

Your park was fuller than last year. Yet rental revenue lagged behind. You sold more nights, but at a lower average price. Was that extra occupancy worth the discount? NBTC reports: in the first half of 2026, overnight stays declined...

Why every form of overnight recreation deserves space

The most important lesson Johanna Oosterbaan took away from a sometimes sharp debate during the National Tourism Summit: Diversity in overnight recreation does not persist on its own. If revenue per square meter becomes the guiding principle, affordable camping and annual pitches are at risk of disappearing. But...

Sparkx brings a hybrid concept of sports and entertainment to the Dutch market.

This coming Sunday, October 4, Sparkx opens in Nieuwegein; the fourth, and largest, sports entertainment complex from Sparkx to date. The location offers 36 sports attractions where a total of 50 sports are practiced, spread across two floors. The concept focuses on...

RCN Grote Bos and Brasserie 'La Forêt'; Blueprint for effective collaboration

RCN Grote Bos on the Utrechtse Heuvelrug is one of the oldest holiday parks in the Netherlands. It was founded in 1952 under the name Recreatie Centra Nederland (RCN) on part of the Hydepark estate in Doorn. The identity of...

Take the stage and make room for others (ladies lunch IAAPA)

How do you ensure that your qualities are recognized? And what can you do to help other women move forward? These questions were central to me during the Women in the Industry Networking Lunch on Wednesday, September 23 at the IAAPA...

For now, the last AI video update for Pretwerk.nl

AI news vlogger and video producer Chris van Vleuten is stopping his video work and, with it, the AI video updates for Pretwerk.nl. With his new company, The Sixth Seat, he will focus entirely on AI implementations for SMEs in the Netherlands and abroad.

Don't standardize love: what Robert Dahl taught us from Karls during breakfast in London

How do you grow from half a million to 250 million euros in revenue without losing your soul? Robert Dahl, founder of Karls Erlebnis-Dorf, gave his answer during the Leadership Breakfast at IAAPA Expo Europe in London. Roy...

Trends in the attractions sector from the IAAPA Expo Europe

September 28 2026
by Editorial office
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Last week, IAAPA Expo Europe took place in London; the largest trade fair for the European attractions sector. On the exhibition floor and in the various lectures, we picked up on the trends that are transforming the attractions sector. AI developments are making for a rollercoaster ride;...

Pairi Daiza and Google on marketing in the AI era

September 25 2026
by Editorial office
no reactions

On September 21, Red Online Marketing and Google organized an afternoon for marketers from the leisure industry at the Google office in London. Six speakers explained how AI is changing people's search and decision-making behavior for 'a day out'. All...

Merwestein Sports and Events Complex; The hybrid sports complex of the future

September 24 2026
by Editorial office
no reactions

The Merwestein sports and events complex in Nieuwegein was recently opened to the public. During a tour led by director Ton Bothoff, we are deeply impressed; “This is an example of the sports complex of the future.” Thanks to smart choices, it is...

Active seniors call for a new perspective on work and leisure.

Booking Experts: summer holiday accommodation only really picked up in July

More revenue from your holiday park starts with RevPAR

Why every form of overnight recreation deserves space

Sparkx brings a hybrid concept of sports and entertainment to the Dutch market.

RCN Grote Bos and Brasserie 'La Forêt'; Blueprint for effective collaboration

Take the stage and make room for others (ladies lunch IAAPA)

For now, the last AI video update for Pretwerk.nl

Don't standardize love: what Robert Dahl taught us from Karls during breakfast in London

Trends in the attractions sector from the IAAPA Expo Europe

Pairi Daiza and Google on marketing in the AI era

Merwestein Sports and Events Complex; The hybrid sports complex of the future

Insight

Active seniors call for a new perspective on work and leisure.

Booking Experts: summer holiday accommodation only really picked up in July

More revenue from your holiday park starts with RevPAR

Why every form of overnight recreation deserves space

Sparkx brings a hybrid concept of sports and entertainment to the Dutch market.

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