The versatility of pumptracks makes them a valued investment.

Pumptracks are on the rise in the recreation sector. The company Velosolutions is already installing the 100th track in the Netherlands this month. We asked entrepreneur Tim Smit about the reasons behind the rapidly growing popularity. The sporting attraction offers, for example...

From information board to smart guest communication: the role of narrowcasting

The way holiday parks inform guests is changing rapidly. Where an information board or flyer used to suffice, guests now expect up-to-date, visual, and immediately available information. Traditional methods are becoming less and less suitable for this. They are static and difficult to quickly...

AI Marketing focuses on 'The Algorithmic Day-Tripper'

The traditional way we book an afternoon of bowling, climbing, or an escape room is becoming a thing of the past at record speed. A new generation, the 'AI-native traveler', dominates the leisure market. For local leisure entrepreneurs, this means a bitter reality: those who cannot be found...

Destination.ai launches AI Agent for the Dutch leisure sector

Destinatie.ai introduces the first AI Agent specifically developed for the Dutch leisure sector. This AI agent focuses primarily on supporting management and common tasks within a recreation business. The platform makes artificial intelligence directly accessible...

Up to 60% subsidy for AI development through SLIM scheme

Leisure companies with up to 250 employees can apply for the SLIM subsidy (Incentive Scheme for Learning and Development in SMEs) until March 31st. This scheme allows organizations to receive reimbursement for up to 60% of their investment in learning and development, with a maximum of...

“A route without a story is like a landscape without a soul”

Walking and cycling are more popular than ever, but how do you turn such a trip into a truly memorable experience? According to Wouter van den Berg of Routebureau Nederland, the answer lies in the power of stories. With RouteBeleving op Maat™...

The holiday park is becoming increasingly smarter

November 19 2025
by WeMa Leisure
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You may have come across the term "Smart Home" before. Home automation is automating more and more processes in a home. Home automation offers many more advantages for holiday parks, as both the manager and the guest can use...

Will private sanitary facilities at a camping site soon be subject to the low VAT rate?

October 23, 2025
by CampPlus
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From January 1, 2026, the VAT rate for accommodation (short-term stays in glamping accommodations, hotels, guesthouses, holiday homes, and B&Bs) will change from 9% to 21%. For camping – the rental of a camping pitch where guests pitch their own tent, caravan, or campervan...

'Cocooning in a beautiful interior' is an investment that quickly pays for itself

In the crowded vacation rental market, it's crucial to differentiate yourself from your direct competitors. One of the under-exposed topics is the design of the accommodation—your guests' temporary "home." A trend in...

Use of IP and the role of merchandise

Those who operate a holiday or amusement park often focus on the core product: the holiday homes or the attractions. The story behind it, and the unique characters (Intellectual Property - IP) that play a role in it, are often underestimated. That...

AI in guest communication: faster, more personal and better appreciated by guests

October 1, 2025
by Guest butler
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The recreation sector is in the midst of a digital revolution. Where guests once had to consult reception or an information folder, they now expect immediate, personalized answers via their smartphones. AI is playing an increasingly important role in this. But how do guests experience this...

Event Scavenger Hunts: Quality time for families in every season

From Halloween to Easter – how holiday parks offer a range of services even outside peak season, attracting a specific target group. After the busy summer season, real gains can be made by maintaining high occupancy levels during the shoulder seasons as well.

The versatility of pumptracks makes them a valued investment.

From information board to smart guest communication: the role of narrowcasting

AI Marketing focuses on 'The Algorithmic Day-Tripper'

Destination.ai launches AI Agent for the Dutch leisure sector

Up to 60% subsidy for AI development through SLIM scheme

“A route without a story is like a landscape without a soul”

The holiday park is becoming increasingly smarter

Will private sanitary facilities at a camping site soon be subject to the low VAT rate?

'Cocooning in a beautiful interior' is an investment that quickly pays for itself

Use of IP and the role of merchandise

AI in guest communication: faster, more personal and better appreciated by guests

Event Scavenger Hunts: Quality time for families in every season

Insight

Richard Otten shares plans with platform Pleisureworld; “Building the future of leisure together”

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