In full discussion about developments in watersports at HISWA te Water

Last week, HISWA te Water was organized once again in Lelystad. Naturally, you could shop there for a beautiful new vessel. In addition, it is a meeting point for the watersports sector where various developments are discussed. For example, the rise...

NBTC reassesses digital lag and investment needs of the hospitality sector

September 1 2026
by editor4
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Hotel guest operates the room functions via an app on their smartphone.

How far along are recreation and tourism companies with AI, data, and digitalization? With the National Digitalization Monitor Tourism & Hospitality 2026, NBTC aims to once again gain insight into the digital maturity of the sector. The results are not only used to... developments

Webinar: Practically responding to trends and developments in the recreation sector

When I give a workshop to owners, for example on creating an investment or marketing plan, or speak with a client, I often hear the same question: there is so much I have to take into account, where do I start?...

More and more travelers are opting for a solo overnight stay.

July 14, 2026
by Editor
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Platform HotelSpecials observes an increase in the share of solo bookings in all markets, with Germany as a standout. In the Netherlands, the share rose from 7,9% to 8,6% within two years, in Belgium from 6,1% to 7,4%, and in Germany from 10,9% to...

The rediscovery of 'simplicity' on vacation

Holidays seem to be becoming increasingly grand and luxurious, but many Dutch people actually long for the opposite. Almost half of the Dutch feel that holidays are becoming increasingly extravagant these days. At the same time, a similar proportion of the Dutch sometimes longs for a...

Dutch people more often choose holidays closer to home and take the car more often.

June 30, 2026
by Editor
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The summer holidays are just around the corner, and the desire to go on holiday among the Dutch remains undiminished. Almost nine out of ten Dutch people (89%) plan to go on holiday in the coming twelve months. However, the Dutch seem to be making increasingly conscious choices...

A holiday in your own country is mainly about peace, nature, and value for money.

NBTC and the National Data Alliance present 'Holiday Research Plus', in which they zoom in on the domestic (Netherlands) holidaymaker. The results show that not luxury or spectacular attractions, but peace, nature, accessibility, and good value for money are the most important reasons to...

Level up: online knowledge day for recreation entrepreneurs

May 29, 2026
by Editor
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Gain concrete insights into pricing strategy, guest communication, direct bookings, and AI in just one day? During the online knowledge day Level Up, recreation entrepreneurs are guided through the latest trends in the recreation sector, which are also directly translated into knowledge. RecreatieBeleving and PleisureWorld join forces...

The 46th edition of the Trend Report on Tourism, Recreation and Leisure has been published again.

For 46 years, NRIT has been monitoring the broader recreation sector and publishing developments in the annual Trend Report on Tourism, Recreation, and Leisure. The data and figures in this edition primarily pertain to 2024; another record year for the Dutch...

Tourism Trend Congress 2026: Space for Imagination

March 4 2026
by editor5
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On Thursday, April 2nd, the Trend Congress on Tourism will take place at Saxion University of Applied Sciences in Deventer, focusing on how leisure, tourism, and space can contribute to quality of life, happiness, and a future-proof society.

The future of day recreation in the Netherlands

During the "Day Recreation Live" networking event, an interesting discussion took place about the future of day recreation. Led by Goof Lukken (BUas), Rens Willemsen (Beekse Bergen Safari Park), Anne Kloek (Geertjes Hoeve), and Timo van Boekel (Ginder) discussed...

6 trends for day attractions in 2026

Day recreation is constantly evolving. This sector is also fully responding to social and technological trends. At Red Online Marketing, Joyce Dijkstra, a marketer with a special passion for day attractions, explains these trends.

In full discussion about developments in watersports at HISWA te Water

NBTC reassesses digital lag and investment needs of the hospitality sector

Webinar: Practically responding to trends and developments in the recreation sector

More and more travelers are opting for a solo overnight stay.

The rediscovery of 'simplicity' on vacation

Dutch people more often choose holidays closer to home and take the car more often.

A holiday in your own country is mainly about peace, nature, and value for money.

Level up: online knowledge day for recreation entrepreneurs

The 46th edition of the Trend Report on Tourism, Recreation and Leisure has been published again.

Tourism Trend Congress 2026: Space for Imagination

The future of day recreation in the Netherlands

6 trends for day attractions in 2026

Insight

Sustainable tourism development places the destination at the center.

Playgrounds offer (much) more than just attraction value.

Gaining more control over rentals is becoming more important: 'The recreation entrepreneur must remain in the wheel'

The guest pays more, the hotel receives less.

BUAS: 'Creative thinking lacking in Amsterdam tourism approach'

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View the program of the Reizen naar Morgen conference

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Bring in the marketing department that your campsite actually can't afford.

VR snorkeling concept adds new experience

Webinar: Practically responding to trends and developments in the recreation sector

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