The leisure sector will grow by 2025 percent in volume in 1,5 and by another 2026 percent in 1, according to ABN AMRO. Due to high personnel costs, which lead to higher prices, it is possible that consumers will switch to alternatives....
The Dutch holiday recreation, especially aimed at families with children, is changing rapidly. Influences from social media, new marketing techniques and changing consumer preferences play a crucial role. In this article we discuss trends such as the impact of influencers, occupancy developments, storytelling, and...
In 2023, the Dutch population undertook 2,4 billion leisure activities. Half of these are activities that involve completing a route, such as walking or cycling. Spending is mainly done in the fun shopping and going out clusters. As an individual activity...

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