On March 18, 2025, Booking Experts will organize the annual knowledge event Embrace. This event is the opportunity for recreation professionals to stay up-to-date with the latest trends, technologies and strategies in the recreation sector. This year, the event will take place in the Midden Nederland Hallen in Barneveld, with the theme: Quality of Life.
During this third edition of Embrace, Booking Experts focuses on the developments that simplify your operational processes and make your work more fun. Expect interactive knowledge sessions, networking opportunities and tips that you can apply in practice right away.
Keynote speaker Marielle van Gorp
The day will be opened by Marielle van Gorp, former Regional Director at Booking.com and now a leading speaker and advisor in the travel and leisure industry. Van Gorp will take the attendees through the developments that will influence the sector in the coming years and how entrepreneurs can prepare for this.
In her inspiring session, entitled 'Future-proof entrepreneurship – From inspiration to action', Marielle will share her insights on the most important trends in the travel industry, sustainability and impact.
How do you remain relevant and successful as a recreational company, both commercially and socially? What can you do today to make your company future-proof? Marielle offers practical tools and inspiration to answer these questions.
A day full of knowledge, innovation and networking.
Embrace is a unique event for professionals in the recreation sector, where knowledge, innovation and networking are central. Whether you are the owner of a holiday park, a marketer of a campsite or a seller of recreational real estate, suitable knowledge sessions are organised for every target group. Compared to last year, Booking Experts has significantly expanded the number of knowledge sessions to 16 different sessions that are offered this year. Various topics are discussed, such as revenue management, guest satisfaction, park development, marketing and branding. Visitors can choose which sessions they want to attend, so that the event optimally matches their specific interests and needs.
Also new this year is the addition of the partner square. In line with the core values of the innovative software company, Embrace is all about innovation, marketing and automation within the residential recreation. Booking Experts believes in the power of collaboration and therefore likes to give a stage to their partners.
Partner Square
We believe in the power of collaboration and therefore like to give a stage to our partners from the App Store. On this partner square you can talk informally with numerous different companies from OTAs to access control systems or guest apps.
Networking and Closing
After the knowledge sessions, participants can delve deeper into the topics discussed during a large networking reception. This offers an excellent opportunity to exchange ideas, share experiences and build new business relationships.
Practical information
Embrace will take place on March 18, 2025 in the Midden Nederland Hallen in Barneveld. The location is easily accessible for visitors from all over the country.
More information and registration: www.bookingexperts.com/nl/embrace