Marketing agency UPPER is going to specialize entirely in the recreation and tourism market. The company has been working for Ardoer Campings, among others, for years and recently brought Iris Stolwijk (formerly of ANWB Camping) on board to provide even more targeted support to SME holiday parks and campsites.
Since 2018, UPPER has handled the complete marketing for Ardoer, a network of over 30 campsites and holiday parks in the Netherlands. Challenges such as maintaining the unique character of each campsite within a single strong brand, various booking systems that need to work together, year-round marketing in rhythm with the seasons, and conversion-oriented campaigns are therefore no strangers to UPPER. The leisure industry has thus always been an important part of UPPER, but the decision has now been made to focus exclusively on this sector.
The problem
Most medium-sized recreation business owners know that there is more to be gained from their marketing, but they lack the time, knowledge, and budget. Hiring someone in-house costs salary, training, and onboarding time. Furthermore, a large marketing agency is often too expensive for this target group due to high rates. Engagement remains limited, and reports are full of jargon that offers the entrepreneur little guidance.
The external marketing department
UPPER aims to be the natural marketing department that every medium-sized leisure company deserves, but cannot hire in-house. For UPPER, marketing is more than promotion. As a sparring partner, the agency provides input on product, target audience, pricing, brand story, promotion, and the long term. From Offering to Visibility. This way, the entrepreneur no longer has to think about marketing themselves, leaving time to run the park.
The affordable alternative
One experienced marketer can easily cost more than a park owner is willing to pay. That is why UPPER works with a small, dedicated team of specialists: clients know the team by name, and the team is committed to every company. The affordable alternative.
An image that suits the sector
This clear new direction calls for a clear image. UPPER has renewed the brand identity, proposition, and visual identity so that it is clear at a glance what the company stands for: the marketing partner for campsites and holiday parks. This new identity has also been fully implemented on the revamped website: uppermarketing.nl
A familiar face in the sector: Iris Stolwijk
UPPER is eager to get in touch to take marketing for recreation businesses to the next level in the coming years. Camping expert par excellence and new colleague Iris Stolwijk, former Relationship Manager at ANWB Camping, would be happy to stop by and brainstorm about what a campsite or holiday park needs.
Source and more information: www.uppermarketing.nl