Thanks to an innovative integration between HolidayAgent, Holiday Media's online booking platform, and Leisure Logic's AI agent, recreation entrepreneurs can reduce the high workload at the reception by automating their guest service. Marketing Hulp MKB initiated the collaboration, which immediately led to hundreds of successfully handled guest inquiries at Strandcamping Duinoord.

Recreation business owners face an enormous challenge during busy periods: guest expectations are constantly rising, while the workload within the team increases. Smart AI techniques offer a concrete solution for this. AI developer Leisure Logic and web development specialist Holiday Media have created a seamless integration between the intelligent AI agent 'Holli' and 'HolidayAgent'. As a result, guests can ask questions about availability directly via WhatsApp, email, and chat, after which the AI agent checks current prices and availability in real time and immediately provides the guest with an accurate answer.
Strategic innovation from practice
The successful integration is the direct result of an initiative by Sylvia Jansen, owner of Marketing Hulp MKB. As a leading marketing and AI consultant in the leisure sector, she advises leisure companies on how to leverage smart technology to operate more efficiently and increase revenue. On behalf of her client, Strandcamping Duinoord, she immediately saw opportunities in the field of AI.
Wim Latour, owner of Holiday Media, immediately recognized the potential: “HolidayAgent is designed to optimize the booking flow on websites. By joining forces with Leisure Logic’s AI agent, we can now also unburden our clients operationally. Holli understands the guest’s context, retrieves current data from the reservation system in real time via our online booking platform, and provides an immediate answer. That is the synergy the market, especially with the current tight labor market, has been waiting for.”
AI agents as the central linchpin against work pressure
The connection between the AI agent and HolidayAgent offers many new opportunities. “Our AI agent Holli could already connect with Tommy, Booking Experts, and CampingCare, but there are of course many more reservation systems. Holiday Media is far ahead of the market with its innovative booking platform when it comes to connections with reservation software. This new integration therefore offers immediate great potential for leisure companies that use, for example, Tibos, Recranet, or Bookzo,” says John van Slooten, co-owner of Leisure Logic.
“We are currently working on a new, proactive AI agent that will soon be able to approach guests independently. In the future, this feature will also be very interesting for the entrepreneur in terms of upsell and cross-sell. Here too, the integration with the reservation software will play a major role,” continues Van Slooten.
Successful start to the summer season
The practical test at Strandcamping Duinoord during the busy weeks leading up to the summer holidays proved that this collaboration yields immediate returns and peace of mind in the workplace. Many people are still looking for a last-minute spot for this summer. AI agent Holli relieves the pressure on the reception by independently handling hundreds of inquiries via WhatsApp, email, and chat.
“This project shows how we can truly innovate and unburden the leisure industry,” concludes initiator Sylvia Jansen. “As a marketer, I always look at how technology can contribute to a better guest experience and higher conversion, but in these times, unburdening your team is at least as important. The combination of HolidayAgent and the AI agent proves that we can organize the booking process and customer service more intelligently. This is an absolute win-win for the guest, the team, and the entrepreneur.”
More information: