The recreation sector is rapidly professionalizing. To support holiday parks and campsites in their next growth phase, Booking Experts is organizing the now-familiar Embrace knowledge event on March 17, 2026. With the theme "Level Up," the event at the Midden Nederland Hallen in Barneveld will focus entirely on innovation, efficiency, and leadership.
Among the speakers are generation expert Kim Jansen and crisis manager Tom Touber. The bar in residential recreation is constantly being raised. Guests expect a seamless digital experience combined with maximum hospitality, while entrepreneurs are looking for ways to organize their operations smarter and more efficiently. Technology and the right data play a key role in this. It is precisely this ambition that is at the heart of the theme "Level Up." The event focuses on the park's continued development while simultaneously offering targeted knowledge for the employees responsible for daily operations, commerce, and guest experience.
People work and entrepreneurship
To exceed guest expectations, more is needed than just technology ; it starts with the people on the work floor. Led by moderator and experienced entrepreneur Rianne Roggema, the program offers in-depth insights at the intersection of people and entrepreneurship.
Social psychologist Kim Jansen opens Embrace with a keynote on generational management . She highlights how companies can strategically leverage diverse generations of employees to enhance hospitality and team performance.
At the end of the day, crisis manager and interim executive director Tom Touber provided a stimulating conclusion. With his keynote address, "How to Level Down Your Business," he shared essential lessons about decision making and
leadership. Using practical examples, he explains how you can turn your company into a huge fiasco in five steps and how you, as a leader, can prevent this.
Innovation in practice and the new Level Up Your Park Scan
Embrace 2026 bridges the gap between inspiration and implementation. Visitors can participate in targeted breakout sessions hosted by Booking Experts, such as "Level Up Your Branding" and "Level Up through Innovation." In addition, four leading partners will share concrete technological and strategic solutions to streamline processes during their presentations. In an interactive panel discussion, leisure entrepreneurs will reflect on current market trends and their own experiences, along with chair Rianne Roggema.
To make an immediate impact, Booking Experts is introducing a special first this year: the Level Up Your Park Scan . Exclusively for current users of the platform, there is the opportunity at the event to receive five immediately applicable tips in just fifteen minutes that boost conversion and guest satisfaction. Existing users can register for this scan in advance here.
The Partnerplein as an innovation hub
For further exploration, the Partner Plaza has been designed as the central hub of the event. Here, recreation professionals won't encounter standard sales pitches, but will engage in targeted discussions with consulting and integration partners about solutions that seamlessly integrate with their own software and daily practices.
Embrace will take place on March 17, 2026, at the Midden Nederland Hallen in Barneveld. Following the knowledge sessions, there will be a large networking reception. Participation is free for professionals in the recreation industry.
More information: www.bookingexperts.com/nl/embrace