From Friday, September 10 to Sunday, September 12, 2027, the first edition of the annual event Camperworld Maastricht will take place at MECC Maastricht. Here, the world of motorhomes and caravans is combined with a dynamic and interactive outdoor lifestyle. We asked them a few questions.
With this initiative, MECC Maastricht is responding to the growing market demand for outdoor holidays. The event is positioned as the most comprehensive camper & caravan event in the Netherlands and Belgium, where visitors can not only discover a range of options but also actively experience how travel, camping, and outdoor living come together. The tagline “Your window to the world” emphasizes how Camperworld Maastricht offers visitors a complete overview of the world of campers, caravans, travel, and outdoor living.
Pretwerk asked the organization of Camperworld Maastricht a few questions.
What is the ratio between hardware and services on the exhibition floor?
The exact ratio is still being defined in this phase, but the starting point is a balanced offering. Both hardware (motorhomes and caravans) and services (such as campsites, insurance, and destinations) will be given a full place, allowing visitors to explore both the product and the experience of travel and stay. Based on the current map, we are assuming an approximate distribution of 80% hardware and 20% other.
Are you also targeting the German and Belgian markets? Are you launching a promotional campaign in those countries as well?
Initially, we are focusing primarily on the Dutch-speaking market (the Netherlands and Dutch-speaking Belgium). Indeed, a targeted promotional campaign is being launched for this purpose. At a later stage, the focus can be further expanded to Germany. Thanks to the location of MECC Maastricht in the Euregion and experience with international trade fairs (the InterClassics classic car show and the BBB Maastricht hospitality trade fair), it is certainly worthwhile to effectively reach the surrounding countries as well.
Why was the name 'Camperworld' chosen, given that caravans and outdoor living are also part of the offering?
The name Camperworld refers not only to the vehicle but also to the person: the camper. The concept revolves around the entire world of mobile travel and outdoor living, where motorhomes, caravans, and the broader outdoor lifestyle come together.
Could you indicate what additional offerings fall under the heading 'dynamic and interactive outdoor lifestyle'? Are outdoor day attractions also included?
The implementation of the 'dynamic and interactive outdoor lifestyle' focuses on experience and activation. Anything that fits within the theme of outdoor living can be part of this. Think of inspiring activities, demonstrations, and possibly providers of outdoor experiences such as canoeing, mountain biking, or climbing parks. The exact details will be announced later, but interaction and experience are central.
More information: camperworldmaastricht.com