CUE is the leading trade fair for professionals in event, installation, and entertainment technology. CUE2026 will take place from January 12 to 14, 2026, in Rotterdam Ahoy. In addition to booths and networking opportunities, CUE2026 offers a comprehensive program of lectures, workshops, and in-depth sessions.
CUE2026 will take place this year in Halls 1 and 2 of Rotterdam Ahoy. Both halls are fully booked with over 250 exhibitors. The CUE trade fair is organized by the Theater Technology Trade Fair Foundation and is now in its 19th edition. On the show floor, you'll find a wide range of exhibitors from the live entertainment, theater technology, and multimedia industries.
“It is fantastic to see that both Hall 1 and Hall 2 are completely full. The great diversity of exhibitors ensures a substantively strong and inspiring fair. This promises to be an edition where visitors gain many new insights and connections,” said Enrico Daamen, Chairman of the Theater Technology Trade Fair Foundation.
A selection from the program
- Emission-free transport for events, festivals and theatre
How do you organize emission-free transport? Five experts share their knowledge and experience. Afterwards, there's time for discussion at the Network Square. Monday, January 12th, at 12:00 PM. - Stage technology in museums, amusement parks and experiences
Show technology in museums, amusement parks, and experiences – the differences with theater and stage technology. Afterwards, there will be an opportunity to discuss the event at the Network Square. Speaker: Rutger van Dijk. Tuesday, January 13, at 11:00 AM. - DBA Act (false self-employment): do's and don'ts for self-employed workers in 2026
What will the Dutch Tax and Customs Administration's oversight look like next year? What should you pay attention to as a self-employed person? Speaker: Peter van den Bunder. Tuesday, January 13, at 2:00 PM. - How does visitor behavior affect the safety of an event? (AND)
Crowd behavior, crowd management, and crowd control. Understand the difference and the psychological factors. Afterwards, there will be an opportunity to discuss the topic at the Network Square. Speaker: Oliver Kastens. Wednesday, January 14, at 12:00 PM. - Attracting a diverse audience
Learn from successful audience strategies. Afterwards, there will be an opportunity to discuss the event at the Network Square. Speaker: Christiaan Mooij. Wednesday, January 14, at 1:00 PM.
For more information and to register for a free visit: cue.nl