The number of Dutch people who booked a holiday via a holiday platform rose by 18% last year. In the past three years, 8,5 million Dutch people used such a platform. Booking.com is the most popular. More than 30% of holidaymakers book via one platform. This is evident from the second edition of the National Benchmark Holiday Platforms, a large-scale study by Multiscope among almost 5.200 Dutch people.
8,5 million bookers
In the past three years, 58% of Dutch people booked a holiday via at least one holiday platform. That is more than 8,5 million Dutch bookers who together account for 46,3 million bookings. In one year, the number of bookers of holiday platforms increased by 18%.
Booking.com most popular
Booking.com is by far the most popular holiday platform. In three years, almost 6 million Dutch people booked accommodation or transport here. Airbnb, D-reizen, Dé Vakantiediscounter, Voordeeluitjes.nl, Natuurhuisje and trivago follow. Weekendjeweg.nl, Expedia and Belvilla complete the top ten. Together, these platforms attracted more than 12,5 million bookers.
31% book via one platform
Almost a third (31%) of Dutch people booked exclusively via one holiday platform in the past three years. In addition, 17% use two different holiday platforms. One in ten books via three or more platforms.
Source and more information: www.multiscope.nl/diensten/marktcijfers/nationale-benchmark-vakantieplatformen.html