The ANWB is making its tour operating activities independent. Gert-Jan Bressers (managing director) and Richard Broekhoven (financial director) are taking over the Tour Operating business unit from the ANWB through a management buyout. The new organization will continue under the name Fox Reizen and will continue to develop and carry out member trips for the ANWB.
After a strategic reorientation last year, the ANWB is shifting its focus in the travel sector to offering a wide range of trips, but no longer to developing them. The new organization will continue to do this for the ANWB.
Marga de Jager, CEO ANWB: “This privatization is the most desirable outcome. The management knows the employees and the ANWB like no other and this guarantees the continuity and quality of the services. The privatization of the tour operating activities fits well within the ANWB's strategy to offer our members a broader product range. ANWB provides a wide range of trips and their sales, but no longer wants to develop and implement them themselves. Everyone has access to our products through our stores, but of course also digitally via anwb.nl.”
Gert-Jan Bressers, director of Fox Reizen: “The privatization of the tour operating activities offers plenty of opportunities and allows us to work even more competitive, agile and decisive. With the new management and our team, we continue to focus on developing, selling and executing wonderful trips in Europe and far beyond. We do this through the ANWB and Fox brands. We are confident that with our expertise and passion we will create great experiences for travelers. We look forward to working with our partner 819 Capital Partners to further expand the success of Fox Reizen in the coming years.”
Sven Kempers, director of 819 Capital Partners: “ANWB and Fox Reizen are renowned names in the travel industry. Given the strong management and the new form of cooperation with the ANWB, we have a lot of confidence in the future. We are pleased that we have been able to make this management buyout possible from 819 Private Equity Fund.”
With the privatization, all employees of the tour operating activities will be transferred to Fox Reizen.
Source and more information: www.anwb.nl