Limehome is expanding to Rotterdam, meaning it will soon be represented in the five largest cities in the Netherlands. The new location will be in the iconic Schiecentrale complex in the Lloydkwartier. For the hospitality sector, the repositioning is particularly interesting: a former hotel in a heritage complex is being converted into 24 digital serviced apartments.
Digital hospitality continues to grow in the Netherlands
With the signing of a lease in Rotterdam, Limehome completes its presence in the five largest Dutch cities. The company now has more than 210 units spread across nine properties in Amsterdam, The Hague, Eindhoven, Utrecht, and Rotterdam.
Limehome specializes in fully digitized design accommodations for business and leisure guests. The concept combines hotel standards with more space and comfort, where the guest journey is largely digital: from booking and check-in to check-out. According to Limehome's background information, the company currently has more than 13.000 suites under contract across Europe at 360 locations in 160 cities.
Schiecentrale gets new hospitality function
The Rotterdam location will be situated in the Schiecentrale, a nationally protected heritage complex in the Lloydkwartier. The building was constructed in 1904 as Rotterdam's first power plant and has since grown into a mixed-use location featuring creative companies, film studios, event spaces, restaurants, and a fitness center.
Limehome plans to repurpose a former hotel within the complex into 24 studios. The opening is scheduled for the second quarter of 2027. The project is being developed by Dudok Real Estate, which is closely associated with the Schiecentrale.
From underutilized real estate to flexible accommodation
For the recreation and hospitality sector, this is primarily an example of a broader development: existing real estate is acquiring a new accommodation function through a combination of digitalization, lower operating costs, and flexible operation.
Limehome operates without a traditional reception, restaurant, or spa, but does offer standardized accommodations with digital check-in, 24/7 customer service, and often a kitchenette. This places the concept somewhere between a hotel room and a vacation rental. In its own Q&A, Limehome explicitly positions serviced apartments as temporary, hotel-style accommodation for tourists and business travelers, not as part of the regular housing market.
Strong occupancy in Dutch cities
According to Limehome, the average occupancy rate at the Dutch locations is consistently above 90%, even during the low season. The location in Utrecht, which opened in January 2026, has achieved an average occupancy of 93% since opening, with a peak of 98% in April.
Dr. Josef Vollmayr, co-founder and co-CEO of Limehome, sees the Netherlands as a stable growth market:
The Netherlands is a stable market for us in which we have unwavering faith. The Schiecentrale demonstrates exactly where our strength lies: transforming a complex, high-quality building into a hospitality product that works.
Analysis by Pretwerk: opportunities for urban leisure and real estate
The expansion of Limehome shows that the boundary between hotel, serviced apartment, and leisure accommodation is blurring further. For cities with a lot of existing commercial real estate, this type of concept can be attractive: less labor-intensive than a traditional hotel, yet suitable for short stays by tourists, city trippers, and business guests.
For area developers, the connection with mixed-use locations is particularly interesting. A leisure function within a complex featuring hospitality, events, creative activities, and urban experience can contribute to a greater distribution of visitors and a longer stay in a neighborhood.
More information
Source and more information: Limehome