Landal announces the appointment of Boukje Taphoorn as Chief Marketing and Digital Product Officer (CMPO) and Marleen van de Pol as Chief Revenue Officer (CRO). The appointments are part of a strengthening of Landal's commercial leadership structure. Both appointments reflect the growing strategic importance of these disciplines as Landal continues its growth in Europe.
Boukje Taphoorn
Boukje Taphoorn has extensive experience in marketing, digital product, and e-commerce. She began her career at Unilever, where she led European brand management for major brands from London. She then moved to creative agency wieden+kennedy and later to Google, where she served on the Benelux Board and led full-funnel marketing for iconic brands in FMCG, automotive, and consumer electronics. Most recently, she was Chief Marketing and Sustainability Officer at bol, where she led the teams responsible for marketing, digital product, UX, ESG, and Partner & Customer success, and helped build bol into the largest e-commerce platform in the Netherlands.
Martin Jermiin, CEO of Landal, says: “Boukje brings a rare combination of brand depth, digital precision, and commercial leadership. Her appointment reflects our ambition to raise the bar in how we connect with our guests and expand our market presence. I look forward to working with her.”
Boukje Taphoorn adds: “Landal is a brand with a genuine mission and a strong connection with people and nature. I am happy to join a company that is building something meaningful and to help accelerate its commercial ambitions in Europe.”
Marleen van de Pol
In addition to Boukje's appointment, Marleen van de Pol joins the Executive Team as Chief Revenue Officer, responsible for Revenue Management and Sales. Marleen brings over 18 years of experience at Air France-KLM, where she held leadership positions in Pricing and Revenue Management, Customer Experience, and Network Planning. Since joining Landal, she has led Revenue Management and Sales and has built a strong track record in commercial performance. She brings the analytical acumen, commercial instinct, and leadership experience required for this role. Her appointment to the Executive Team reflects the growing strategic importance of revenue management within Landal's commercial organization.
More information: news.landal.com