The recreation sector is in the midst of a digital revolution. Where guests once had to consult reception or an information folder, they now expect immediate, personalized answers via their smartphones. AI is playing an increasingly important role in this. But how do guests experience this...
With "AI Mode," and especially with the new Agentic Checkout, Google is introducing a radically simpler and almost automatic way to shop online. While currently focused on fashion and consumer goods, the ideas are easily applicable to the tourism industry...

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