With "AI Mode," and especially with the new Agentic Checkout, Google is introducing a radically simpler and almost automatic way to shop online. While currently focused on fashion and consumer goods, the ideas are easily applicable to the tourism industry...
The Consumer Competition Claims Foundation (CCC) and the Consumers' Association claim that Booking.com has abused its market power, causing consumers to pay excessive prices for hotel rooms for years. A procedure is now being initiated to recover the damages from Booking.com. Booking.com states that...
On March 18, 2025, Booking Experts will organize the annual knowledge event Embrace. This event is the opportunity for recreation professionals to stay up-to-date with the latest trends, technologies and strategies in the recreation sector. This year, the event will take place in the...
The early booking season, often the most important booking period of the year, is just around the corner. But when exactly do holidaymakers start booking, which periods are the most popular and are there differences per country? Nikki, Performance Manager at Booking Boosters, shares trends and...
Last Monday, the annual LeisureKing Inspiration Day took place in Asperen. The event also marked the 10th anniversary of LeisureKing. The day was all about innovation, customer experience and collaboration within the day recreation sector. More than 180 entrepreneurs and professionals came together...
Booking.com and Agoda.com, both part of Booking, continue to mislead consumers when they want to book accommodation on their sites. The booking sites display fake discounts, show incomplete prices and put pressure on consumers by suggesting scarcity that does not exist...

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