communication Archives - Leisure360.be

Wolf control measures cause major damage; no compensation

October 15, 2025
by editor5
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The situation surrounding "problem wolf Bram" on the Utrechtse Heuvelrug is at an impasse. Following an incident with the wolf on July 30, 2025, the province issued an order to stay away from the forest. Campsites, holiday parks, restaurants, and day attractions...

AI in guest communication: faster, more personal and better appreciated by guests

October 1, 2025
by Guest butler
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The recreation sector is in the midst of a digital revolution. Where guests once had to consult reception or an information folder, they now expect immediate, personalized answers via their smartphones. AI is playing an increasingly important role in this. But how do guests experience this...

VML will assist Center Parcs with campaigns

September 13 2024
by Editorial office
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Center Parcs (PCVP Group) is breathing new life into its communications strategy. After a pitch round between three contenders, VML emerged as the winner. This globally operating creative company will be responsible for all Center Parcs campaigns from September 2024.

The concept of 'sustainability' has lost value in marketing communication

Sustainability is a word that has lost its clarity. Everything can be sustainable or described as such. Because more and more parties use the label 'sustainable', also in tourism, it has lost credibility: Travelers believe the statement “We...

Wolf control measures cause major damage; no compensation

AI in guest communication: faster, more personal and better appreciated by guests

VML will assist Center Parcs with campaigns

The concept of 'sustainability' has lost value in marketing communication

Insight

Active seniors call for a new perspective on work and leisure.

Booking Experts: summer holiday accommodation only really picked up in July

More revenue from your holiday park starts with RevPAR

Why every form of overnight recreation deserves space

Sparkx brings a hybrid concept of sports and entertainment to the Dutch market.

Knowledge partners

Product news

Social relevance and enjoyment keep the (expensive) swimming pool sector stable.

Ginder responds to market developments with a new organizational structure and revamped website.

SETT 2026 deploys drones and humanoid robots for camping practices

MICHELIN stars and regional gastronomy mark the opening day of BBB Maastricht

Swimming pool industry prepares for trade day in Houten

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