target groups Archives - Leisure360.be

Lifestyle Finder Live

During this event, you will discover how to effectively apply the seven lifestyles to make smart choices in policy, marketing, and leisure offerings. Whether you already have extensive experience with the model or simply want to discover what you can do with it...

Webinar research on media usage lifestyle finder

The results of the research into media usage within the Leefstijlvinder have been released. During this webinar, you will discover: Which media different lifestyles use; Which titles, platforms, and channels are the most popular; Where opportunities lie to reach target groups more effectively; How you can immediately... these insights.

A holiday in your own country is mainly about peace, nature, and value for money.

NBTC and the National Data Alliance present 'Holiday Research Plus', in which they zoom in on the domestic (Netherlands) holidaymaker. The results show that not luxury or spectacular attractions, but peace, nature, accessibility, and good value for money are the most important reasons to...

Airbnb: Solo travel is becoming increasingly popular among women

New research commissioned by Airbnb and internal booking data show that solo travel among women has increased sharply over the past year. For instance, the number of domestic solo bookings by women on the platform in the Netherlands rose by nearly a fifth....

Hiking campsite 'Pluk de Dag' dares to make a choice

In the Pretwerk.nl newsletter, we recently put out a call for unique niche market choices. Hiking campsite 'Pluk de Dag' in the Achterhoek took up the challenge (or hiking boot?) and sent us their story about 'consciously choosing the hiker'. Of course, many campsites are...

With the new Recreational Accommodation Toolkit, the Lifestyle Finder also wants to better appeal to entrepreneurs

The Lifestyle Finder has been a useful tool for many years, particularly for governments and DMOs (Department of Public Administrations) to guide recreation policy toward target groups. (Known for its colors) With the introduction of a Residential Recreation Toolkit, they now also aim to (re)inform entrepreneurs with...

Trends in residential recreation with children: inspiration, occupancy and online strategies

9 December 2024
by Go Kids
no reactions

The Dutch holiday recreation, especially aimed at families with children, is changing rapidly. Influences from social media, new marketing techniques and changing consumer preferences play a crucial role. In this article we discuss trends such as the impact of influencers, occupancy developments, storytelling, and...

Sustainability toolkit: insight into the sustainability experience of the seven lifestyles

June 19, 2024
by editor4
no reactions

Partners of the Leefstijlvinder Bureau BUITEN, Bureau voor Ruimte en Vrije Tijd, Ginder and Insiders announce the launch of a new Leefstijlvinder toolkit for sustainability in leisure activities. This toolkit offers valuable insights and practical tools for anyone who wants to be sustainable...

MSC Cruises introduces new offers for children on board

Cruise lines, partly due to their size, have the opportunity to develop concepts that remain out of reach for many other companies. MSC Cruises is increasingly focusing on family holidays and is now presenting a number of new facilities on board aimed at...

Gen-Z is going to cause a landslide in the hospitality industry

One of the challenges catering entrepreneurs struggle with is appealing to a younger generation. People are central in the hospitality industry, both the guest and the staff. Because people are the engine behind the change in the hospitality industry...

Discover opportunities in the target group of people with a bicultural background

Almost 25 percent of the Dutch have a migration background. And therefore often different consumption patterns, attitudes and wishes than Dutch people without a migration background. Motivaction organizes a deep dive for companies to better align their offerings with this target group of 4,5...

Lifestyle Finder Live

Webinar research on media usage lifestyle finder

A holiday in your own country is mainly about peace, nature, and value for money.

Airbnb: Solo travel is becoming increasingly popular among women

Hiking campsite 'Pluk de Dag' dares to make a choice

With the new Recreational Accommodation Toolkit, the Lifestyle Finder also wants to better appeal to entrepreneurs

Trends in residential recreation with children: inspiration, occupancy and online strategies

Sustainability toolkit: insight into the sustainability experience of the seven lifestyles

MSC Cruises introduces new offers for children on board

Gen-Z is going to cause a landslide in the hospitality industry

Discover opportunities in the target group of people with a bicultural background

Insight

Study trip to French recreation companies offered inspiration and new insights

Active seniors call for a new perspective on work and leisure.

Booking Experts: summer holiday accommodation only really picked up in July

More revenue from your holiday park starts with RevPAR

Why every form of overnight recreation deserves space

Knowledge partners

Product news

Dutch Design Week; inspiration for entrepreneurs with an open mind

Social relevance and enjoyment keep the (expensive) swimming pool sector stable.

Ginder responds to market developments with a new organizational structure and revamped website.

SETT 2026 deploys drones and humanoid robots for camping practices

MICHELIN stars and regional gastronomy mark the opening day of BBB Maastricht

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