nbtc Archives - Leisure360.be

NBTC sees shorter average length of stay in first 6 months of 'Holidays in the Netherlands'

The number of overnight guests remained fairly stable in the first half of 2026, but the number of overnight stays declined. This supports the view that affordability influences visitor behavior. Dutch, German, and Belgian visitors, in particular, seem to make choices regarding the length of stay more frequently...

Dutch people more often choose holidays closer to home and take the car more often.

June 30, 2026
by Editor
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The summer holidays are just around the corner, and the desire to go on holiday among the Dutch remains undiminished. Almost nine out of ten Dutch people (89%) plan to go on holiday in the coming twelve months. However, the Dutch seem to be making increasingly conscious choices...

NBTC: “Higher prices change holiday choices, not the need for a holiday”

Despite rising prices, holidays remain important to many Dutch people. People want to continue investing in relaxation, time with family and friends, and new experiences. At the same time, economic uncertainty and higher costs are causing holidaymakers to take a more critical look at their spending.

A holiday in your own country is mainly about peace, nature, and value for money.

NBTC and the National Data Alliance present 'Holiday Research Plus', in which they zoom in on the domestic (Netherlands) holidaymaker. The results show that not luxury or spectacular attractions, but peace, nature, accessibility, and good value for money are the most important reasons to...

National Data Alliance (recreation) knowledge day

On Thursday, May 28, the LDA Knowledge Day will be entirely dedicated to storytelling with data. There will be a keynote by Henny Speelman covering everything about the art of data storytelling. After lunch, there are six breakout sessions...

NBTC launches 'Digital Skills Guide'

NBTC has launched the Digital Skills Guide for tourism and recreation organizations. The guide is a first version and will be further developed in the coming period with new insights from the sector. With this guide, companies and regions can discover where they...

VAT increase on accommodation slows growth, international visitors continue to increase

Residential tourism in the Netherlands is expected to grow slightly by 0,5% in 2026 compared to 2025. This makes growth – with the exception of the coronavirus year 2020 – the lowest since 2012. The expected flattening is partly due to the...

The world is changing and travelers are changing with it – ten trends in tourism

23 December 2025
by Editor
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The tourism sector is constantly evolving, driven by technological innovations, demographic shifts, and a growing awareness of sustainability, health, and safety. Responding to current trends is essential to attract the right visitors. The latest NBTC publication...

NBTC lists tourism trends for 2026

Every year, towards the end of the year, the trends for the new year are published. This year, the Netherlands Board of Tourism and Conventions is kicking off this tradition with a list of ten trends. They have chosen a new...

The recreation sector still has a world to win when it comes to digitalization

Recreational entrepreneurs recognize that they can significantly benefit from further digitalization of their businesses. However, there are numerous obstacles preventing these opportunities from being seized. The number one hurdle is "insufficient knowledge and skills"...

Stakeholders of the Dutch coast sign a renewed Coastal Pact

On October 1, government officials, civil society organizations, and businesses signed the new Coastal Pact 2026–2030. Minister Mona Keijzer signed the administrative agreements on behalf of the Ministry of Housing and Spatial Planning (VRO). The pact takes effect on January 1, 2026...

Americans cautious about vacation plans, Dutch vacation intentions remain high

July 1, 2025
by Editor
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Compared to last year, the number of Americans who have booked or are planning a vacation this year has dropped by almost 10 percent. In the Netherlands, vacation intentions remain high: 88 percent of Dutch people expect to go on vacation in...

NBTC sees shorter average length of stay in first 6 months of 'Holidays in the Netherlands'

Dutch people more often choose holidays closer to home and take the car more often.

NBTC: “Higher prices change holiday choices, not the need for a holiday”

A holiday in your own country is mainly about peace, nature, and value for money.

National Data Alliance (recreation) knowledge day

NBTC launches 'Digital Skills Guide'

VAT increase on accommodation slows growth, international visitors continue to increase

The world is changing and travelers are changing with it – ten trends in tourism

NBTC lists tourism trends for 2026

The recreation sector still has a world to win when it comes to digitalization

Stakeholders of the Dutch coast sign a renewed Coastal Pact

Americans cautious about vacation plans, Dutch vacation intentions remain high

Insight

Study trip to French recreation companies offered inspiration and new insights

Active seniors call for a new perspective on work and leisure.

Booking Experts: summer holiday accommodation only really picked up in July

More revenue from your holiday park starts with RevPAR

Why every form of overnight recreation deserves space

Knowledge partners

Product news

Dutch Design Week; inspiration for entrepreneurs with an open mind

Social relevance and enjoyment keep the (expensive) swimming pool sector stable.

Ginder responds to market developments with a new organizational structure and revamped website.

SETT 2026 deploys drones and humanoid robots for camping practices

MICHELIN stars and regional gastronomy mark the opening day of BBB Maastricht

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