online marketing Archives

Pairi Daiza and Google on marketing in the AI era

September 25 2026
by Editorial office
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On September 21, Red Online Marketing and Google organized an afternoon for marketers from the leisure industry at the Google office in London. Six speakers explained how AI is changing people's search and decision-making behavior for 'a day out'. All...

Search is changing rapidly. Is your strategy doing the same?

Almost 6 out of 10 Google searches nowadays end without anyone clicking on a link. AI Mode, zero-click search, and TikTok as a search engine are changing the playing field for the entire tourism and recreation industry. Red Online Marketing investigated this in the...

AI plays a role in half of holiday bookings; how do you capitalize on that?

More than half of the Dutch population (52%) has experience using artificial intelligence when planning or booking a trip. This is according to consumer research by FBTO. We reviewed the insights from this report and asked AI...

Developments within Google and the travel and leisure industry

On May 20, 2026, Google Marketing Live 2026 took place, the annual event where Google presents its major plans for advertising and digital commerce. For the travel and leisure industry, this edition was a real turning point. Gemini, Google's AI,...

Smarter, not just faster: the powerful interplay between AI and automation

AI (Artificial Intelligence) is everywhere these days. It has become a huge umbrella term, sometimes causing confusion regarding the fine line as well as the overlap with traditional automation. Within online marketing, Booking Boosters combines these technologies to...

Getting started with GEO: how to become visible in AI responses

The way we search is changing. Google's SERP now features AI Overviews, AI Mode has been launched, and traditional blue links are moving down. At the same time, more and more people are directing their questions to LLMs like ChatGPT, Perplexity, and Gemini, which...

This is what the 2025 email figures say about the travel industry.

April 1, 2026
by editor5
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The latest Deployteq Benchmark has been published, providing insight into email marketing performance in 2025. For the travel industry, we see a number of interesting shifts: an improvement in deliverability, rising open rates once again, a changing send time, but also a decline...

What will 'Ask Maps' mean for the leisure sector?

The time when Google Maps was merely a collection of digital pins on a map is definitely behind us. With the integration of Gemini, Google's advanced AI, the platform is transforming from a static navigation tool into a proactive, voice-controlled travel advisor....

Case: From memories to repeat bookings through the use of an anniversary campaign

In the travel and recreation industry, we (editor: Red Online Marketing) see it often: guests or visitors book a fantastic vacation or day trip, only to disappear from view. Yet, this group is precisely the most likely to rebook...

TopParken switches to 'social-first' marketing strategy

Holiday park chain TopParken announces a strategic shift in its marketing approach. In collaboration with agency Awesome. (part of Abovo Maxlead), the organization is placing social media at the heart of its entire marketing mix. This "social-first" approach marks a shift in which data-driven interaction is the starting point...

How to boost your off-season with Google Ads

For hotels, holiday parks, and other businesses with seasonal demand, the annual quieter season is all too familiar. You're probably already using Google Ads to attract customers, but are you really getting the most out of it? What if your Google Ads...

Take your email marketing to the next level

November 4 2025
by Editor
no reactions

In the recreation industry, everything revolves around the experience. But why should that only begin upon arrival at the holiday park or campsite? With Wander Connect, you bring that experience to life before, during, and after your stay. Smart, automated email marketing ensures...

Pairi Daiza and Google on marketing in the AI era

Search is changing rapidly. Is your strategy doing the same?

AI plays a role in half of holiday bookings; how do you capitalize on that?

Developments within Google and the travel and leisure industry

Smarter, not just faster: the powerful interplay between AI and automation

Getting started with GEO: how to become visible in AI responses

This is what the 2025 email figures say about the travel industry.

What will 'Ask Maps' mean for the leisure sector?

Case: From memories to repeat bookings through the use of an anniversary campaign

TopParken switches to 'social-first' marketing strategy

How to boost your off-season with Google Ads

Take your email marketing to the next level

Insight

More revenue from your holiday park starts with RevPAR

Why every form of overnight recreation deserves space

Sparkx brings a hybrid concept of sports and entertainment to the Dutch market.

RCN Grote Bos and Brasserie 'La Forêt'; Blueprint for effective collaboration

Take the stage and make room for others (ladies lunch IAAPA)

Knowledge partners

Product news

Swimming pool industry prepares for trade day in Houten

Three Dutch companies nominated for Sett d'Or innovation award for leisure accommodation.

Recreation Trade Fair grows to record size with over 375 exhibitors

Meer Leisure introduces Prijsspion for daily price comparison of holiday parks

Camping & Caravan Jaarbeurs presents Dutch innovations for the next generation of campers

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