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Pairi Daiza and Google on marketing in the AI era

September 25 2026
by Editorial office
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On September 21, Red Online Marketing and Google organized an afternoon for marketers from the leisure industry at the Google office in London. Six speakers explained how AI is changing people's search and decision-making behavior for 'a day out'. All...

Pairi Daiza talks in London about the launch of Edenya

Pairi Daiza opened Edenya, the largest indoor tropical garden in the world. Launching an investment of that magnitude requires more than a good opening. You have to be visible at the moment people are orienting themselves, and nowadays that moment is...

Pairi Daiza invested eight times the annual profit in the future.

In 2025, Pairi Daiza invested 118,2 million euros in the further development of the Park: more than eight times the net profit. The funds are going towards new worlds, accommodations, and infrastructure. Part of it is financed, as is customary with long-term projects, via...

Pairi Daiza – Edenya; a classroom for future attractions

A few weeks after the official opening of the Edenya tropical giant greenhouse in Pairi Daiza (investment: €215 million), operations are well in order. It is a huge task to manage the daily care of animals, plants, and visitors...

Edenya indoor tropical greenhouse: top-level engineering

With a floor area of no less than 40.000 m² and a height of 25 meters, Edenya is the largest tropical greenhouse in the world. It will become the new home for plants and various animals. The project ultimately took three and a half years to...

Edenya: the special role of vegetation

In conversation with Eric Domb, director of Pairi Daiza in Wallonia, about the planting in the new indoor tropical theme world Edenya. It's about building over time: a world is allowed to grow and will increasingly resemble a real...

Edenya – a world that can grow even further

Some environments are impossible to grasp at a glance. They demand time, attention, and the ability to see beyond what immediately presents itself. Edenya, the new tropical world within Pairi Daiza, is such an environment. A place...

World's largest tropical greenhouse 'Edenya' opens at Pairi Daiza zoo

Pairi Daiza Zoo in Brugelette, Belgium, has added a world-class zone. The new tropical indoor world, "Edenya," includes a complete ecosystem, including hotel rooms. Our on-site editor is impressed by the natural experience:...

Pairi Daiza shares first images of Edenya – opening date February 7

The Edenya indoor zone at Pairi Daiza Zoo is one of the most striking new investments in the Benelux this year. The opening date to the public was recently announced: February 7, 2026 – and on the zoo's website...

Another record number of visitors for Belgian zoo Pairi Daiza

In 2025, a total of nearly 2,9 million people chose to visit Pairi Daiza (2.866.576 visitors), an increase of 8,1% compared to 2024. The number of Dutch visitors in particular saw exceptional growth (+56,9%), meaning that the Netherlands will cross the border of...

Record number of 4000 bookings at Pairi Daiza Resort in one day; Flemish guests in the lead

Pairi Daiza always opens its reservation calendar for accommodations each season. The 2026 booking launch date caused a flurry of activity on the website. On the launch day, 4000 reservations were recorded within 24 hours. Of the confirmed resort guests, 52%...

Pairi Daiza invests in the relocation of the train station

Pairi Daiza Zoo is Belgium's most visited day attraction, with over 2,65 million visitors last year. Accessibility to the zoo is increasingly becoming a problem, affecting both visitors and local residents. Due to the relocation of the train station...

Pairi Daiza and Google on marketing in the AI era

Pairi Daiza talks in London about the launch of Edenya

Pairi Daiza invested eight times the annual profit in the future.

Pairi Daiza – Edenya; a classroom for future attractions

Edenya indoor tropical greenhouse: top-level engineering

Edenya: the special role of vegetation

Edenya – a world that can grow even further

World's largest tropical greenhouse 'Edenya' opens at Pairi Daiza zoo

Pairi Daiza shares first images of Edenya – opening date February 7

Another record number of visitors for Belgian zoo Pairi Daiza

Record number of 4000 bookings at Pairi Daiza Resort in one day; Flemish guests in the lead

Pairi Daiza invests in the relocation of the train station

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