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Offers and price determine hotel choice

July 28, 2026
by Editor
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Hotel guests primarily choose with their wallets. Special offers (32%) and price (31%) are important selection factors, while sustainability plays a role for only 2%. Also noteworthy is Enjoyhotels' all-inclusive concept, which is particularly popular among those over 50. This is evident from the...

Are there also opportunities for budget concepts in the leisure accommodation sector?

Many outdated (and also cheap) holiday parks and campsites have disappeared from the market in recent years. Consequently, the supply in the budget segment has also decreased significantly. Are there now opportunities to capitalize on this? In the retail sector, budget concepts...

British government lowers VAT on children's activities during the summer holidays

The British government has taken a notable measure to reduce VAT on children's activities during the summer holidays from 20% to 5%. This makes outings and holidays more attractive and gives the leisure sector a boost. The measure covers...

Mauritshuis introduces 'After Work' tickets for 20% of the normal price

Starting January 1, 2026, the Mauritshuis Museum in The Hague will launch a pilot program with a special ticket category: Dutch visitors who enter the museum after 4:00 PM will pay only €4 instead of €20 for the last two hours. Our (Pretwerk)...

Season ticket holders receive exclusive benefits at the opening of the new Drakenrijk indoor playground

BillyBird Drakenrijk in North Limburg is in the final stages of its new indoor playground. It's expected to open in mid-March 2026. The indoor playground will initially be open exclusively to members. So, anyone who wants to be the first to take a look will have to...

Swiss market authority demands that Booking.com cut commissions by a quarter

The Swiss market authority for pricing (Preisüberwacher) has accused Booking.com of abusing its dominant position and is demanding that commissions on hotel bookings be reduced by almost a quarter. Booking.com says in a response that hoteliers are not obliged to...

Price elasticity of holidays at tipping point – 15% of Dutch people go on holiday less often

The average travel sum that Dutch people pay for their vacation has increased by 16 percent this year. One in eight Dutch people now indicate that they go on vacation less often or spend less. The price increase is mainly in...

Offers and price determine hotel choice

Are there also opportunities for budget concepts in the leisure accommodation sector?

British government lowers VAT on children's activities during the summer holidays

Mauritshuis introduces 'After Work' tickets for 20% of the normal price

Season ticket holders receive exclusive benefits at the opening of the new Drakenrijk indoor playground

Swiss market authority demands that Booking.com cut commissions by a quarter

Price elasticity of holidays at tipping point – 15% of Dutch people go on holiday less often

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