Last week, Multiscope launched the second edition of the National Benchmark Holiday Platforms. A large-scale study of advertising, brand awareness, visits, spending, NPS and loyalty in the Dutch market for holiday platforms. The answers of almost 5.200 respondents were analyzed for this study.
The results of the 2024 holiday park survey are in. Holiday park expert & comparison website Parkvakanties, in collaboration with consultancy firm Pleisureworld, conducted a large-scale survey among some 2500 respondents about their experience of holiday parks. The results are striking, because many new trends...

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